BETA Records - Your music matters!

In this final episode for the 2008 Season, Erik reports from the red carpet with interviews at the American Music Awards. In the second segment, Erik sits down with John Vesely of Secondhand Serenade backstage at the House of Blues on Sunset in Hollywood. John speaks of his career transition from heavy touring to online sales and promotions over the course of 10 years, becoming one of the biggest independent artists worldwide with platinum recordings. Next, Carol Leffler of Christian Audigier takes Erik on a tour of the Audigier art department and warehouse moving a million dollars daily of music inspired clothing across 10-premium brands. Following, we return with Brittany sitting in the BETA Records control room with Amanda Overmyer, American Idol's voice of rock n roll. Amanda reminisces of going from an unknown artist to a household name and fulfilling her dream of performing at the Whisky on the famous Sunset Strip. The amazing Grace Potter concludes this episode with her video performance of "Ah Mary" from the album, This is Somewhere.

The new BETA Records TV season of 52 episodes begins March 2009.

In this special "Up-and-Coming Artist" episode, Erik kicks off the show with the group of 5 brothers, called "Brutha" with an interview and live a cappella performance of "I can't hear the music" in the BETA studios. Brutha talks about their roots in music going back 4 generations and their own inspirations listening to the Jackson 5. Brutha is the only R&B group currently signed to Def Jam records. Next up, we join Brittany B in her segment interviewing Meiko and how she went from awkward to awesome discovering her talent in music after arriving in LA and launching her career by performing at the Hotel Café in Hollywood. Meiko continues on with some background creative decisions and clips of her music video, "Boys with Girlfriends." The video "Blue Eyes" from professional surfer, Timmy Curran airs next. Inspired by a surf trip to Brazil, Timmy Curran, then sidelined for 10-days due to bad weather, polished his gift for songwriting and wrote a song "Horses on the Range," used later in a surf documentary by legendary surfboard shaper, Al Merrick.

In Episode 3, BETA Records TV begins with an in-depth interview on site with Dave Weiderman, (General Manager) at the flagship location of Guitar Center on Sunset Blvd, home to some of the greatest vintage and new music gear around the world. Followed by host Brittany B. talking about the newly finished album from the hot new alternative rock band, Our Lunar Activities all the way from Scotland. Next Erik V. sits down with Brad Dewey, CEO of Napster, and discusses its dynamic history, new features, and upcoming plans for the future. In the lifestyle segment, Erik continues with Christian Audigier, the fashion mogul whose rock infused fashion has become a must-have item for hipsters around the world. Brittany ends this episode with a Varsity Fanclub interview and live a cappella performance from the guys, bleeding into their hit video, "Future Love," one of the most requested and listened to songs on My Space.

Host Brittany Burton gives an update on the BETA TV stage construction by master set builder, Tommy Train. Next Erik V speaks with Gerard at his new LIVE on SUNSET store (the former Tower Records building) on Sunset Blvd in Hollywood and gives insight to his unique on-and-off line shopping experience where music is used as a catalyst for product awareness. Erik continues on with an interview with Tim Westergren, Pandora founder and President, explaining what his music DNA and Music Genome Project are all about with over 550,000 songs analyzed thus far by human ears. LMFAO (Red Foo & Sky Blu) meet in the BETA Records Control Room and discuss how their NU-80s Party Music was inspired and more about the career launch provided by DJ AM. The duos music is exploding over the air waves and a remix of Kanye West's hit "Love Lockdown" is the latest in many hits to come. Back at the BETA TV studios, Brittany sits down with Meaghan Smith from Canada whose skills in animation helped to inspire her music video, "A Little Love."

In this premier Episode, BETA gives viewers a sneak peak at the Host selection process and some of the candidates' auditions. Brittany Burton and Erik Valdez are chosen among hundreds and reintroduced as the official hosts live on the new set of BETA TV. Erik V goes on to interview Terra Naomi, an unsigned artist that has had over 3 million plays on YouTube and discusses her journey from unsigned to signed and now back to an unsigned Independent artist. Later in the show, Brittany interviews Crystal Audigier, daughter of Christian Audigier (Ed Hardy), visiting her new Melrose boutique in West Hollywood, Crystal Rock. Finally, Dave Dederer of Nutsie speaks to Erik V about his latest online venture and how he transitioned from Rock Star (Presidents of the United States of America) to Internet music guru.